| 品牌营销—企业驰骋市场的通行证 |
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| 引用本文： | 王玉荣. 品牌营销—企业驰骋市场的通行证[J]. 吉林省经济管理干部学院学报, 2002, 16(6): 23-25 |
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| 作者姓名： | 王玉荣 |
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| 作者单位： | 天津财经学院604信箱,天津,300222 |
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| 摘 要： | 在市场特征出现今非昔比的变化之后，品牌成为市场群雄逐鹿的焦点，品牌经营则成为了企业赢得市场的制胜法宝。正确实施品牌营销策略，巩固提高品牌忠诚度，切实加强品牌管理才能确保企业获得品牌营销成功。
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| 关 键 词： | 品牌营销 品牌策略 品牌忠诚 品牌管理 |
| 文章编号： | 1009-0657(2002)06-0023-03 |
| 修稿时间： | 2001-09-27 |
Brand Operation--Enterprise''''s Pass in the Market |
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| Wang Yurong. Brand Operation--Enterprise''''s Pass in the Market[J]. Journal of Jilin Province Economic Management Cadre College, 2002, 16(6): 23-25 |
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| Authors: | Wang Yurong |
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| Abstract: | The market features have changed a lot.Brand has become a focus of enterprises and brand operation has become a weapon for enterprises' wining in the market.Enterprises will succeed if they can carry out brand operation tactics correctly,improve brand loyalty and strengthen brand management. |
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| Keywords: | Brand operation Brand tactics Brand loyalty Brand management |
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