International new venture performance: Role of international entrepreneurial culture,ambidextrous innovation,and dynamic marketing capabilities |
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Affiliation: | 1. UQ Business School, University of Queensland, St. Lucia 4072, Australia;2. La Trobe Business School, La Trobe University, Melbourne 3086, Australia;1. Business School, East China University of Political Science and Law, Shanghai 201620, People''s Republic of China;2. School of Economics and Management, Tsinghua University, Beijing 100084, People''s Republic of China;3. Business School, Beijing Normal University, Beijing 100875, People''s Republic of China;1. California State University Los Angeles, 5151 State University Drive, Los Angeles, CA 90032-8121, United States of America;2. Walsh University, 2020 E Maple St, North Canton, OH 44720, United States of America |
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Abstract: | International new ventures (INVs) contend with environmental dynamism in global markets, compelling firms to enhance their innovation and marketing capabilities. While the INV literature is growing, it is not informative as to how INVs develop and utilize dynamic capabilities to overcome resource-constraints to enhance performance. We utilize the concept of international entrepreneurship culture (IEC) to better understand how INVs advance innovation and dynamic marketing capabilities to succeed in their internationalization activities. Building on the dynamic capabilities view (DCV), we empirically examine the relationships among IEC, ambidextrous innovation, dynamic marketing capabilities, and INV performance under varying levels environmental dynamism. The findings highlight that IEC influences both ambidextrous innovation and dynamic marketing capabilities; and, together, these link to INV performance gains. Furthermore, this research finds support for the mediating effects of ambidextrous innovation and dynamic marketing capabilities in the IEC – INV performance relationship. Additionally, the results indicate an international entrepreneurial culture is of greater significance in developing ambidextrous innovation when environmental dynamism is present. The study context is a sample of 286 high-technology INVs from India, a large and dynamic emerging market. |
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Keywords: | International entrepreneurial culture Ambidextrous innovation Dynamic marketing capabilities International new venture performance Environmental dynamism |
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