行为财务学:一项理论研究

行为财务是利用行为经济学的分析框架,通过对行为主体在财务市场上真实行为的观察,探索行为主体在决策过程中的心理因素和行为特征,并以此来解释和预测其在财务市场中的真实行为。文章在回顾行为财务理论产生与发展历程及其理论贡献的基础上,论述了传统主流财务学与行为财务学

Behavior Financial Affairs:A Theoretical Research

Behavior financial affairs utilize analysis frame of behavior economics,observe true behavior of behavioral host at financial market,explore the psychological factors and behavior characteristics in the course of decision of behavioral host,so as to explain and predict its true behavior in financial market.This text reviews the behavior finacial theories' producing and development course and their theory foundation of the contribution,expounds main differences of traditional major financial affairs and behavior finacial affairs,constructs theory frame and main analysis model of behavior financial affairs,provides some themes to main research field of behavior financial theory,hope this text can cause domestic scholar to pay close attention to.behavior financial theoretical research.