全球化背景下的民营企业文化重构

在经济全球化进程中,民营企业如何构建适应国内竞争和参与国际竞争的核心能力已经成为不可回避的话题。本文试图从企业文化的视角,对民营企业发展的内在推动力问题作一探讨。本文认为,民营企业文化重构可以从构成企业文化主体内容的企业价值观、经营理念和管理理念入手,创建企业价值观—共同愿景—核心竞争力链、企业员工—顾客—相关利益者链和企业诚信—协作共赢—创新链,以此来重构民营企业文化,从而为企业的发展寻求更深层的文化驱动。

Private enterprise culture reconstruction under background of globalization

In the process of economic globalization,how to construct the key ability to meet the domestic competition and participate in international competition has become the topic that can't be avoided for private enterprises.This text attempts to do a discussion to the inherent motive force of private enterprises from the visual angle of enterprise culture.This text thinks that the reconstruction of private enterprise culture can start with enterprise's values and management idea,establish the chain of enterprise values-wish scene-key competitiveness,enterprise staff-customer-relevant interests person and enterprise's sincerity-cooperation together-the innovation,so as to reconstruct the private enterprise culture,thus to seek deeper culture's driving for the development of enterprises.