| 基于电子业务的系统性网络营销策略研究 |
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| 引用本文： | 刘茂福. 基于电子业务的系统性网络营销策略研究[J]. 华东经济管理, 2004, 18(6): 75-77 |
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| 作者姓名： | 刘茂福 |
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| 作者单位： | 福建行政学院,经济管理系,福建,福州,350002 |
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| 基金项目： | 福建省社会科学基金项目(2003E029) |
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| 摘 要： | 网络经济泡沫的破灭,标志着网络营销迈入理性的发展阶段,网络营销的作用也日益凸显,再次成为营销人研究的热点。本文通过对网络泡沫前期的网络营销策略的反思,提出基于电子业务的系统性网络营销策略,使当前"空壳"网站的网络营销功能得以充分发挥。
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| 关 键 词： | 电子业务 系统性 网络营销 |
| 文章编号： | 1007-5097(2004)06-0075-03 |
| 收稿时间： | 2004-05-23 |
| 修稿时间： | 2004-05-23 |
Analysis of Systemic Online Marketing Strategy Based on E-business |
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| LIU Mao-fu. Analysis of Systemic Online Marketing Strategy Based on E-business[J]. East China Economic Management, 2004, 18(6): 75-77 |
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| Authors: | LIU Mao-fu |
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| Affiliation: | Department of Economics and Management, Fujian School of Administration, Fuzhou 350002, China) |
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| Abstract: | After the foam overturn of internet Economics,online marketing has rapidly become an important element of the economic system, which marked the striding forward rational usage, and turns into the hot topic for discussion of marketing researchers. This article attempts to establish systemic online marketing strategy based on e-business, and analyze its shortage in the past day, which encourages the marketing-function-lacked web bring into play marketing motive. |
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| Keywords: | e-business systemic online marketing |
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