| Abstract: | This study was designed to identify potential adopters and non-adopters of videotex shopping. Data (n =205) were collected with a questionnaire following demonstration of a typical use of actual videotex shopping. As compared to non-adopters, potential adopters of videotex shopping were more likely to be social shoppers, price conscious, and were less likely to enjoy catalogue shopping. Potential adopters were also more likely to have prior awareness of videotex, a positive attitude towards merchants/service of videotex shopping and overall videotex services. However, they felt that current or demonstrated videotex shopping information was inadequate. In addition, differences existed between potential adopters and non-adopters in some demographics, videotex service needs and almost all videotex shopping merchandise needs. |
