Some consequences of the single market for European and Danish consumer policy

In this paper, the future of consumer policy within the context of the European single market will be estimated. As the scope of the EC for consumer action is mainly economic, a broader social approach will be used as the theoretical framework. Within such an approach, consumer problems and consumer policy will be characterized, and three paradigms describing the social and political influence of consumers will be discussed as possible guidelines for consumer action. In the light of these guidelines and available published knowledge of the single market, consumer policy at Community level and in Denmark will be analysed.