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How Does Using a Mobile Device Change Investors’ Reactions to Firm Disclosures?
Authors:STEPHANIE M GRANT
Institution:University of Washington
Abstract:I examine how characteristics of investors’ information access tools change investors’ reactions to firm disclosures. I examine my research question in the context of information choice (i.e., allowing investors to choose the order of information and sections to read within a disclosure) and spatial layout (i.e., how information is displayed when viewing the disclosure). Results of an experiment are consistent with information choice improving investors’ judgments if the disclosure is viewed on a computer screen. Conversely, and consistent with cognitive overload, information choice harms investors’ judgments if the disclosure is viewed on a smaller screen, such as that of a mobile device. Follow-up experiments show that changing the disclosure presentation to reduce the need to scroll is one way to improve investors’ judgments on a smaller (or mobile) screen. My findings caution firms and regulators about expanding information choice within disclosures without considering the screen size used to access the disclosure.
Keywords:G11  G40  M40  M41  information choice  interactive disclosures  mobile technology  spatial layout  information processing costs  investment decisions  information presentation features  access tools
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