The marketing of hamburger buns: An improved model for prediction |
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Authors: | Gerald Albaum Ph.D. Roger Best Del I. Hawkins Ph.D. |
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Affiliation: | 1. University of Oregon, Eugene, Oregon, USA
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Abstract: | The Spring 1974 issue of this Journal published a paper that presented a model for predicting sales of hamburger buns. This article evaluates the model on the bases of statistical reporting, model specification, and implications for production policy. In addition, using the same data used for the original model, an improved model is developed whereby there is a 50% increase in explained variance. |
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