| 基于逆向供应链的营销价值分析 |
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| 引用本文： | 杨春季. 基于逆向供应链的营销价值分析[J]. 中国市场, 2007, 0(19): 74-75 |
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| 作者姓名： | 杨春季 |
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| 作者单位： | 赣南师范学院商学院 |
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| 摘 要： | 供应链企业为了适应环保需要,将目光投向了逆向供应链,它解决了供应链和环保两项内容,为企业提高竞争力提供了一条新路,实现了营销价值和企业价值增值。
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| 关 键 词： | 逆向供应链 营销 供应链 |
Analysis on Marketing Value Based on the Reverse Supply Chain |
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| Yang Chunji. Analysis on Marketing Value Based on the Reverse Supply Chain[J]. China Market, 2007, 0(19): 74-75 |
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| Authors: | Yang Chunji |
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| Affiliation: | Business School of Gannan Normal College |
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| Abstract: | Supply chain enterprises in order to meet the needs of environmental protection, will turn their attention to reverse sup- ply chain, It solves the supply chain and the environment as two of the enterprises to improve their competitiveness by providing a new path realize the value of marketing and business value added. |
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| Keywords: | reverse supply chain marketing supply chain |
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