| 我国房地产经纪业服务质量评价研究 |
| |
| 引用本文： | 宋春红,苏敬勤. 我国房地产经纪业服务质量评价研究[J]. 商业研究, 2010, 0(3) |
| |
| 作者姓名： | 宋春红 苏敬勤 |
| |
| 作者单位： | 1. 大连理工大学土木水利学院,辽宁,大连,116023
2. 大连理工大学管理学院,辽宁,大连,116023 |
| |
| 基金项目： | 国家自然科学基金资助项日,项目编号:70272049 |
| |
| 摘 要： | 为了清楚了解我国房地产经纪业的服务质量现状,以SERVQUAL模型为基础,开发出了衡量我国房地产经纪业服务质量的量表,并利用该量表对我国房地产经纪业的服务质量进行评价。研究结果表明,我国房地产经纪服务业为顾客提供的服务质量较低,主要体现在信号显示机制不健全、服务过程质量与服务效用差三方面。
|
| 关 键 词： | 服务质量 量表开发与评价 房地产经纪业 |
Research on Service Quality Evaluation of China's Real Estate Brokerage Industry |
| |
| SONG Chun-hong,SU Jing-qin. Research on Service Quality Evaluation of China's Real Estate Brokerage Industry[J]. Commercial Research, 2010, 0(3) |
| |
| Authors: | SONG Chun-hong SU Jing-qin |
| |
| Affiliation: | 1. Faculty of Infrastucture Engineering;Dalian University of Technology;Dalian 116023;China;2. School of Management;China |
| |
| Abstract: | In order to completely understand the status of the quality of service of China′s real estate brokerage industry,based on SERVQUAL model,we developed a measure of evaluating the quality of service of China′s real estate brokerage industry,and evaluated the quality of service of China′s real estate brokerage industry by use of the measure. The results showed that China′s real estate brokerage industry had provided customers with a lower quality of service, which mainly reflected in the unsound signal display mechanism,poor service process quality and poor service effec- tiveness. |
| |
| Keywords: | the quality of service measure development and evaluation the real estate brokerage industry |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
