T恤衫的视觉文化考量

随着时代的发展，一种与图形、画面等视觉形象相联系的新的文化开始被人们接受并广泛流行，这就是视觉文化（Visual Literacy）。本文从人们最喜爱的服装之一——T恤衫入手，展示了敏感的市场抓住这一新事物，商学结合，将形形色色的T恤衫与视觉文化结盟，以或明快的色彩，或另类的花纹，或抢眼的文字及非文字符号带给受众强烈的视觉冲击力，满足人们的视觉快感，通过对T恤衫图案的解析，从而引发一系列的思索。

Analysis of visual literacy in T-shirts

Along with the development of the time,one kind of new culture which relates with visual images becomes accepted by people,this is the visual literacy.This article starts from T-shirts which is one of the most popular clothes and demonstrated the sensitive market holds this new thing,business study union,the T-shirt and the visual culture of all forms will form an alliance,by or sprightly color,either in addition kind of pattern,either the outstanding writing and the non-writing mark will take the audience ...