Cashlessness and scalable multi-pay practices: Capturing the everyday financial transactions in local contexts |
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Authors: | Shriram Venkatraman P Govinda Reddy |
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Abstract: | While macro-level volume growth in India's move towards cashless payment systems is captured relentlessly, most often what gets ignored is a realization that everyday financial transactional practices are socially and culturally embedded in the local contexts. This paper drawn from an anthropological ethnography explores how people use and hierarchically order different payment systems in their everyday financial transactions for products and services. It explores how aspects such as trust, economic and social values, demographic differentials and scalable multi-pay practices influence such ordering and usage of the payment systems within their everyday local contexts. |
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Keywords: | Cashlessness Digital India Local contexts |
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