| 电影的全球产业链与《阿凡达》 |
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| 引用本文： | 吴海清,张建珍.电影的全球产业链与《阿凡达》[J].湖南商学院学报,2011,18(4):110-115. |
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| 作者姓名： | 吴海清 张建珍 |
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| 作者单位： | 1. 清华大学新闻与传播学院,北京,100102
2. 中国社会科学院新闻与传播研究所,北京,100102 |
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| 摘 要： | 《阿凡达》掀起了世界电影技术的革命，也创造了全球电影票房奇迹，引发了3D电影市场热潮，但关注《阿凡达》3D技术市场成功的后来者，忽视了该片一个最基本的问题，那就是《阿凡达》的3D技术及其成功是由其全球电影产业链整合能力所支撑的，而不是单纯的电影制作技术问题。如果忽视《阿凡达》与全球电影产业链的关系，而简单地模仿或者运用该片的3D技术，其结果可能是影片投资的灾难。
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| 关 键 词： | 《阿凡达》 全球电影产业链 3D |
Global Film Industry Chain and Avatar |
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| WU Hai-qing,ZHANG Jian-zhen.Global Film Industry Chain and Avatar[J].Journal of Hunan Business College,2011,18(4):110-115. |
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| Authors: | WU Hai-qing ZHANG Jian-zhen |
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| Institution: | WU Hai-qing,ZHANG Jian-zhen(College of Journalism and Communications,Qinghua University,Beijing 100102,Research Institute of Journalism and Communication,Chinese Academy of Social Sciences,Beijing 100102) |
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| Abstract: | Avatar opens a new page in film technology revolution, and sweeps the film box office with the 3-D technology. But behind the high technology, what really backs up the film is ignored by many followers---the success of Avatar is supported by the global film industry chain, not merely technologies. If the relation between the chain and the film was overlooked, the result would be a disaster. |
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| Keywords: | Avatar global film industry chain 3D |
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