| 商贾历史剧中的儒商文化及其现代意义 |
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| 引用本文： | 龙清明.商贾历史剧中的儒商文化及其现代意义[J].湖南商学院学报,2011,18(3):118-121. |
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| 作者姓名： | 龙清明 |
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| 作者单位： | 巴陵石化化工化纤有限公司,湖南岳阳,414014 |
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| 摘 要： | 近年来商贾历史剧热播,中国近现代史上的商人风采、商场风云异彩纷呈,有力地展现了仁、德、信、义等富有中国儒家传统特色的商业文化、道德和伦理,可为现代市场经济发展提供新的＂契机＂,为构建现代商业伦理提供新的文化资源。
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| 关 键 词： | 商贾历史剧 儒商文化 现代意义 |
Confucian Merchant Culture and Its Modern Significance in Chronicle Plays on Merchants |
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| LONG Qing-ming.Confucian Merchant Culture and Its Modern Significance in Chronicle Plays on Merchants[J].Journal of Hunan Business College,2011,18(3):118-121. |
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| Authors: | LONG Qing-ming |
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| Institution: | LONG Qing-ming(Baling Petrochemical Fiber Corporation Ltd.,Yueyang Hunan 414014) |
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| Abstract: | In recent years,the hit chronicle TV series on merchants have demonstrated the elegant demeanor of famous modern merchants,commercial culture,morals and ethics featured with their qualities of benevolence,virtue,credit and righteousness,which can provide new opportunity for modern economic development and new cultural resources for the construction of modern commercial etics. |
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| Keywords: | chronicle play on merchants merchant culture modern significance |
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