| 玉器行业网络团购营销策略的探讨 |
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| 引用本文： | 程丹.玉器行业网络团购营销策略的探讨[J].江苏商论,2012(1):8-11,20. |
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| 作者姓名： | 程丹 |
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| 作者单位： | 广州体育职业技术学院 |
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| 摘 要： | 玉器行业具备高消费、高附加值、无污染、劳动密集型等特点,是国家鼓励、扶持的新兴产业,具有极大的市场开发空间。我国玉器行业以小作坊式生产为主,经营多处于分散无序的状态。玉器从业者营销方式千篇一律、产品同质化严重的特点又制约了玉器行业的发展。本文基于玉器行业的特点,详细阐述了基于Web2.0网络团购营销模式下玉器行业的营销策略。
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| 关 键 词： | 玉器行业 网络团购 营销策略 |
The discussion of Groupon marketing strategy of jade industry |
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| Chengdan.The discussion of Groupon marketing strategy of jade industry[J].Jiangsu Commercial Forum,2012(1):8-11,20. |
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| Authors: | Chengdan |
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| Institution: | Chengdan(Guangzhou Sports Training and Technical College) |
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| Abstract: | Since jade is well-known for its high added values,environmental friendly,grand appreciation value,labor-intensity,fresh emergence and infinite potential market,the state has always supported to boost its development.China’s jade industry mainly depends on small-scale production with a cottage as a working unite,and turns out to be decentralized and disordered.However,both its resistance to change and innovate in its promotion and its product homogeneity,in turn,restricts its progress.So it comes as a result that,in this sense,the usage of Web2.0-based online group buying will surely turn a new page to the Jade industry in China. |
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| Keywords: | Jade industry Online group buying marketing strategy |
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