| 基于SWOT矩阵评析我国汽车企业逆向物流 |
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| 引用本文： | 李正锋,. 基于SWOT矩阵评析我国汽车企业逆向物流[J]. 华东经济管理, 2007, 21(1): 61-64 |
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| 作者姓名： | 李正锋 |
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| 作者单位： | 盐城工学院,经济与管理学院,江苏,盐城,224003 |
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| 摘 要： | 文章针对我国汽车企业逆向物流的发展，探讨了如何运用SWOT矩阵分析法，确定汽车企业逆向物流目前面临的外部的机会和威胁，以及内部存在的主要优势和劣势，从而对汽车企业逆向物流的发展提出建议。
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| 关 键 词： | SWOT 逆向物流 可持续发展 |
| 文章编号： | 1007-5097(2007)01-0061-03 |
| 修稿时间： | 2006-10-30 |
Analysis of Automobile Reverse Logistics based on SWOT Method |
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| LI Zheng-feng. Analysis of Automobile Reverse Logistics based on SWOT Method[J]. East China Economic Management, 2007, 21(1): 61-64 |
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| Authors: | LI Zheng-feng |
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| Affiliation: | School of Economics and Management; Yancheng Institute of Technology; Yancheng 224003; China |
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| Abstract: | Aiming at the development of the automobile reverse logistics in China,this paper analyses the external opportunities and threatens that the enterprise reverse logistics faces,and the inner advantages and disadvantages by using SWOT method based on these analyses,and gives some suggestions about the development of the automobile enterprises reverse logistics. |
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| Keywords: | SWOT reverse logistics sustainable development |
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