中国茶叶企业转变传统营销模式发展连锁经营的探讨

当前茶叶企业的营销环境发生重要的变化,需求逐年增长并呈多元化发展,供过于求的趋势日益严重,竞争加剧。中国茶叶企业必须抓住机遇、迎接挑战,避免在竞争中淘汰出局。近几年,越来越多的茶叶企业转变传统营销模式,展开连锁经营,因此,本文结合实际,在分析传统营销模式的特点与营销环境变化的基础上,探讨连锁经营这种现代营销模式与传统的茶产业如何结合运作,以更好地发挥优势,取得实效。

Discussion on Chinese Tea Enterprise Change the Traditional Marketing Mode of the Development of Chain Operation

The current tea enterprise's marketing environment has the important changes, the demand grows year by year and assumes the multiplex development, the supply in excess of demand tendency is Increasingly serious, competition aggravating.Chinese Tea Enterprise must hold the opportunity, meet the challenge, avoids eliminating the outgoing in the competition.In recent years, the more and more tea enterprise transforms the traditional marketing mode, develop the chain operation, therefore, this article links to the reality, on the basis of analysis tradition marketing mode characteristic and in the marketing environment present situation, how the discussion the kind of modern chain operation and the traditional tea industry unifies the operation, by displays the superiority well, obtains the actual effect.