基于遗传算法的企业媒介传播策略模型

本文在探讨企业媒介传播策略问题时,借鉴了自然界的遗传机理,提出了企业媒介传播策略模型。该模型既包含企业在进行媒介传播时应考虑的媒介受众人数、媒介价格、媒介权威性、媒介相关性等多种因素,又考虑了媒介组合的分散性。由于模型的非线性难以用传统数学规划方法求解,本文使用遗传算法求解,并进行了智能优化电脑模拟仿真实验,得到了满意的效果,从而扭转了现实生活中企业媒介传播不易量化、人们仅靠以往经验来实施媒介传播活动的局面.为企业媒介传播活动提供了科学决策依据和系统解决方案。

Models of Enterprises' Media Communication Strategies Basing on Heredity Calculating Method

The thesis is mainly about the research of Enterprises' Media Communication Strategies during the process of enterprises' media communication,the key innovation of the research is that the writer has designed the Models of Enterprises' Media Communication Strategies,basing on the systematic analysis of enterprises' media communication environments,needs and abilities.The models not only contain varieties of factors such as media audience amount,media price,media prestige,media interrelation etc.,but also co...