“汶川大地震”后四川旅游目的地安全形象重塑的对策思考

2008年的"汶川大地震"对四川旅游发展的影响巨大,对一些景区几乎是毁灭性打击,对旅游服务性企业影响也非常巨大,更重要的是由于地震的相关报道,使游客对四川的旅游心理产生了重大影响,使四川作为旅游安全目的地的形象严重受损。因此,重塑四川旅游目的地安全形象,促进四川旅游的进一步发展,应采取多种措施恢复人们对四川旅游目的地安全的信心。

Remodeling Countermeasures of Sichuan Tourist Safety Image after "Wenchuan Earthquake"

Wenchuan earthquake in 2008 affected Sichuan tourism heavily. And to some tourist attraction, it is hardly complete destruction. And it also affected the tourism service company. Most importantly, the relative report about earthquake affected the mentality of the tourist, and it made the safety image of Sichuan be destroyed. In order to rebuild a safety image of Sichuan as a destination , promote the Sichuan tourism development, we should adapt kinds of countermeasures to revive the tourists＇ s confidence to Sichuan tourism as a safety tourism destination.