| 基于我国旅游企业竞争优势的服务质量标准化研究 |
| |
| 引用本文： | 薄湘平,张慧.基于我国旅游企业竞争优势的服务质量标准化研究[J].世界标准化与质量管理,2005(2):12-15. |
| |
| 作者姓名： | 薄湘平 张慧 |
| |
| 作者单位： | 湖南大学工商管理学院,410082 |
| |
| 摘 要： | 随着我国旅游市场客源竞争的日趋激烈，服务质量标准化策略对我国旅游企业参与国际、国内竞争，培育和保特竞争优势的影响越来越明显。本文基于此影响机理，分析了我国旅游企业在服务质量标准化中存在的问题。并提出完善旅游服务质量标准化的对策。
|
| 关 键 词： | 旅游企业 服务质量标准 竞争优势 中国 旅游服务质量 客源 旅游市场 参与 国际 策略 |
| 修稿时间： | 2004年10月15 |
Study on Service Quality Standardization Based on the Competitive Advantages of Chinese Tourism Enterprises |
| |
| Bo Xiangping.Study on Service Quality Standardization Based on the Competitive Advantages of Chinese Tourism Enterprises[J].World Standardization & Quality Management,2005(2):12-15. |
| |
| Authors: | Bo Xiangping |
| |
| Institution: | Bo Xiangping |
| |
| Abstract: | It is obvious that standardization of the service quality remarkably influences Chinese tourism enterprises in participating in international and domestic competition, fostering and sustaining the competitive advantages with the intense competition in the tourist market in China. Based on the influence mechanism, this article analyzes the problems that the tourism enterprises in China have encountered in the construction of the standardization of the service quality and puts forward the strategies for the improvement of standardization of the service quality. |
| |
| Keywords: | tourism service quality standardization competitive advantage |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
