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| 探讨台湾中小型家族企业在大陆市场之经营策略 | |
| 引用本文： | 陈春富,胡昕昀,林明源.探讨台湾中小型家族企业在大陆市场之经营策略[J].管理案例研究与评论,2009,2(2):127-135. |
| 作者姓名： | 陈春富 胡昕昀 林明源 |
| 作者单位： | 1. 南亚技术学院推广教育暨职业训练中心,台湾,桃园,320 2. 新生医护管理专科学校国际商务科,台湾,龙潭,325 3. 中南大学商学院,长沙,410083 |
| 摘 要： | 有鉴于家族企业的经营策略形成有别于一般企业的形成模式，本研究探讨台湾中小型家族企业经营策略之形成模式，利用观念性研究架构、专家问卷以及企业问卷的设计，量化并综合性讨论，归纳出台湾中小型家族企业的经营策略成功因素，为台湾家族企业经营策略提供新的思考，以便在市场机能与商业利益的引导下，研拟具体措施协助台湾中小型家族企业，成功融入不同的文化，以达到永续生存与成功获利的目的。本研究透过文献分析与实证分析结果的汇整，得出三个结论：独立自主的家族管理者是家族企业成功生存的关键；良好的内部凝聚力是家族企业经营的必要条件；良好的外部顾客关系是家族企业的成功要素。 |
| 关 键 词： | 中小型家族企业 台湾地区 大陆 |
Exploration of Corporate Strategy of Taiwan Small and Medium Family Businesses in Mainland |
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| CHEN Chun-fu,HU Hsin-yun,LIN Ming-yuan.Exploration of Corporate Strategy of Taiwan Small and Medium Family Businesses in Mainland[J].Journal of Management Case Studies,2009,2(2):127-135. | |
| Authors: | CHEN Chun-fu HU Hsin-yun LIN Ming-yuan |
| Institution: | 1.The Continuing Education and Occupational Training Center;Nanya Institute of Technology;Taoyuan 320;China;2.Department of International Business;Hsin Sheng of Medical Care and Management;Longtan 325;3.School of Business;Central South University;Changsha 410083;China |
| Abstract: | The study provides new considerations for Taiwan family businesses corporate strategy,so that under the guidance of market functions and business profit,concrete measures are formed to assist family businesses in Taiwan small and medium businesses and different national cultures are incorporated,as to achieve the goals of sustained existence and successful profiting. This study uses both qualitative and quantitative research. The research results will create better developmental foundations for Taiwanese fa... |
| Keywords: | small and medium family business Taiwan Mainland |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |