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原产地名称的“公地悲剧”及防治
引用本文:许莹.原产地名称的“公地悲剧”及防治[J].商业研究,2006(24):192-194,205.
作者姓名:许莹
作者单位:浙江大学,城市学院商学院,浙江,杭州,310005
摘    要:国内原产地名称被滥用并损害原产地域产品利益的现象时有发生,其中原产地名称权的集体共有性是其“公地悲剧”发生的根本原因,而农产品质量标准的不易鉴定性,消费者选购信息的不对称,生产经营单位的弱势性以及监管不力均为“公地悲剧”产生的现实原因,对此,加强法制建设,建立明确的利益约束机制,完善监督机制和强化市场信息沟通是防治原产地名称“公地悲剧”发生的有效措施。

关 键 词:原产地名称  公地悲剧  产权共有  约束机制
文章编号:1001-148X(2006)24-0192-03
收稿时间:2006-05-15
修稿时间:2006-05-15

The Solution to "the Tragedy of the Commons" in Appellation of Origin
XU Ying.The Solution to "the Tragedy of the Commons" in Appellation of Origin[J].Commercial Research,2006(24):192-194,205.
Authors:XU Ying
Institution:Business School, City College, Zhejiang University,Hangzhou,Zhejiang 310005 ,China
Abstract:There are many tortious incidents about origins than the appllation of origin are used unlawfully,for which community of property of appllation of origin is the formost reason Moreover,the dissymmetry of consumers' purchasing information,the weakness of the producers,the difference of identifying criterion for farm products and the inefficient supervision all contribute to tortuous incidents.Thus the tragedy of the commons on appllation of origin can be preventable through legislating,marketing communication,effective supervision and restriction etc.
Keywords:appellation of origin  the tragedy of the commons  community of property  license restrictions
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