谈中国会展业的发展——品牌展览

会展业作为一个新兴行业已成为中国经济新的增长点,但是国内重复办展,片面追求数量效益的观点阻碍了此行业的健康发展。要想使中国会展业与国际接轨,成为世界名展,走品牌展览是一种必然趋势。文章从四个方面论述了如何打造中国的品牌展览,即:按专业办展、设置精品馆、与参展商共同开辟精品展览、政府宏观调控。

CAST THE FUTURE OF CHINA''''S CONVENTION AND EXHIBITION INDUSTRY——EXHIBITION OF THE BRAND

The convention and exhibition industry becomes the new point of growth of the economy of China as a new and developing trade,but doing the exhibition repeatedly and one-sided pursuing the quantity benefit has hindered this trade.If we want to make China's convention and exhibition industry in line with international standards,become the famous exhibition of the world,it is an inexorable trend that the exhibition of the brand leaves.This article expounds the fact from the following 4 aspects on how to make the brand exhibition of China,namely: do the exhibition according to the speciality,set up the fine works hall,open up exhibition of the fine works with the exhibiter and government's macro adjustments and control.