| 福建中小企业开拓北美有机茶市场的问题及对策 |
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| 引用本文： | 庄佩芬,王林萍,游建章. 福建中小企业开拓北美有机茶市场的问题及对策[J]. 林业经济问题, 2002, 22(6): 344-347 |
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| 作者姓名： | 庄佩芬 王林萍 游建章 |
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| 作者单位： | 福建农林大学,经济与管理学院,福建,福州,350002 |
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| 摘 要： | 阻碍福建中小企业开拓北美有机茶市场的主要问题是资金短缺、缺乏绿色认证信息以及不了解贸易伙伴和消费者的情况 ,本文针对这些问题进行探讨并提出解决问题的方案。
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| 关 键 词： | 有机茶 有机产品 绿色认证 电子商务 公平贸易 |
| 文章编号： | 1005-9709(2002)06-0344-04 |
| 修稿时间： | 2002-11-16 |
Challenges and Solutions on How to Develop the Organic Tea Market in North America by Fujian SMEs |
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| ZHUANG Pei-fen,WANG Lin-ping,YOU Jian-zhang. Challenges and Solutions on How to Develop the Organic Tea Market in North America by Fujian SMEs[J]. Problems of Forestry Economics, 2002, 22(6): 344-347 |
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| Authors: | ZHUANG Pei-fen WANG Lin-ping YOU Jian-zhang |
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| Abstract: | The key challenges faced by Fujian SMEs (small and medium-sized enterprises) to develop the organic tea market in North America are lack of capital,inadequate information on green certification and the unavailability of information on trading partners and consumers.The paper analyzes these issues and puts forward the solutions. |
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| Keywords: | organic tea organic product green certification electronic commerce fair trade |
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