不同群体入境游客对我国旅游城市认知研究

本文利用我国6大热点旅游城市入境游客人次,通过实地的游客问卷调查,分析了不同客源群入境游客对我国旅游城市的认知情况,发现入境游客对我国六大旅游城市的总体认知程度排序为:北京、上海、西安、广州、桂林、昆明。各个不同客源群对6大热点旅游城市的认知情况有一定的差别,政治、经济和区位因素对于游客对旅游城市的认知的影响很大。最后,文章指出了发展我国入境旅游应注意的问题,并提出相应的对策和建议。

Research of different group of entry tourist cognition on China tourism city

The paper analyses the travel cognition of different travelers group to our tourist city by the questionnaire investigation of visitors on the spot and some correlation data material.It finds that the visitor's cognition degree of six large tourist cities in our country is arranged in an order to be Beijing ,Shanghai ,Xi'an ,Guangzhou ,Guilin ,Kunming.The politics,economy and location factors exert a tremendous influence to travel cognition .In the last part,the paper points out the question of developing inbound tour of our country to which should be paid attention and proposes corresponding countermeasures and suggestions.