Retail internationalization: A review and directions for future research |
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| Authors: | Boryana V Dimitrova Bert Rosenbloom Trina Larsen Andras Saejoon Kim |
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| Institution: | 1. LeBow College of Business, Drexel University, Philadelphia, PA, USA;2. bd328@drexel.edu;4. College of Business Administration, California State University, Turlock, CA, USA |
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| Abstract: | AbstractThe purpose of this article is to provide a review of scholarly articles that have examined retail internationalization issues. We identify three core areas within RI research: (1) RI drivers and impediments, (2) RI strategy, and (3) RI performance. We also discuss four RI strategy issues that have been examined: (1) RI speed, (2) Foreign market selection, (3) Foreign entry mode, and (4) Strategy employed. Based on the review, we point to multiple areas where RI research is lacking and can contribute to the advancement of the field as well as offer insightful implications for international retail managers. |
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| Keywords: | Retail internationalization foreign entry mode foreign market selection retail strategy |
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