| 网上购物对城市零售业空间的影响:以书店为例 |
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| 引用本文： | 汪明峰,卢姗,邱娟. 网上购物对城市零售业空间的影响:以书店为例[J]. 经济地理, 2010, 30(11) |
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| 作者姓名： | 汪明峰 卢姗 邱娟 |
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| 作者单位： | 华东师范大学中国现代城市研究中心; |
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| 摘 要： | 通过对高校学生的购书行为调查,比较了网上购物对不同规模传统书店产生的影响效应,从一个侧面反映了在新技术环境中城市零售业空间演化的趋势。结果表明:由于网上购物影响消费群体的特定性、网购商品种类的局限性以及传统购物环境的不可替代性等原因,网上购物方式更多的是作为传统购物方式之余的一种补充形式。当然,网上购物也会替代部分传统的购物行为。对于不同规模的传统书店而言,网上购物对中等规模书店的影响最大。
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| 关 键 词： | 网上购物 企业规模 书店 城市零售空间 |
THE IMPACT OF ONLINE SHOPPING ON URBAN RETAIL SPACE: A CASE STUDY OF BOOK STORE |
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| WANG Ming-feng,LU Shan,QIU Juan. THE IMPACT OF ONLINE SHOPPING ON URBAN RETAIL SPACE: A CASE STUDY OF BOOK STORE[J]. Economic Geography, 2010, 30(11) |
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| Authors: | WANG Ming-feng LU Shan QIU Juan |
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| Affiliation: | WANG Ming-feng,LU Shan,QIU Juan(CenterforModern Chinese City Studies,East China Normal University,Shanghai 200062,China) |
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| Abstract: | Based on a shopping behavior survey of college students,this article examines the impact of online shopping on different size bookstores.From a distinctive perspective,it will help us to understand the spatial evolutionary trend of urban traditional retail space in a new technological environment.The result shows that online shopping may well modify traditional shopping pattern and can also partly substitute for physical shopping behavior.However,the impacts of the new shopping technology differ largely amo... |
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| Keywords: | online shopping retailersize bookstore urban retail space |
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