| 基于胜任力模型的汽车营销课程体系探讨 |
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| 引用本文： | 黄本新.基于胜任力模型的汽车营销课程体系探讨[J].广东农工商职业技术学院学报,2008,24(3):48-50. |
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| 作者姓名： | 黄本新 |
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| 作者单位： | 广东工程职业技术学院,广东,广州,510520 |
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| 基金项目： | 中国高等职业技术教育研究会重点课题(专项)预研基金 |
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| 摘 要： | 在对高等职业院校汽车营销专业的课程体系调研的基础上，得出汽车营销人员胜任力构成因素。以汽车营销岗位职业能力为核心，以行业（企业）岗位（群）工作职责所需的知识、技能为准则构建汽车营销专业课程体系。该课程体系使用任务驱动、项目导向的教学方式。
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| 关 键 词： | 构成因素 课程体系 对比职业教育 前景 |
Curriculum System of Automobile Marketing on Competency Models |
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| HUANG Ben-xin.Curriculum System of Automobile Marketing on Competency Models[J].Journal of Guangdong AIB Polytechnic College,2008,24(3):48-50. |
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| Authors: | HUANG Ben-xin |
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| Institution: | HUANG Ben-xin(Guangdong Polytechnic College,Guangzhou 510520,China) |
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| Abstract: | On the basic of investigation which is about the Curriculum System of Automobile Marketing in higher vocational college, we found some factors of forming salesperson＇s Competency. According to the knowledge and skills which they need in Automobile Marketing, we constitute the Curriculum system at the core of the career＇s capacity and development and we adopt the teaching method of the task-driving and project guiding. |
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| Keywords: | Composing factor Curriculum System Comparison of the professional education prospects |
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