旅行社自驾游业务开发现状及策略研究

我国自驾游市场的开发虽然已经有10多年,但从目前市场情况看,旅行社在自驾游业务开发方面仍然问题颇多,困难重重。本文首先探讨旅行社大力开发自驾游业务的原因,进而在对自驾游业务的开发现状进行详细分析的基础上,提出了相应的解决策略。

Strategies for Travel Agencies to Further Develop Their Self-driving Tour Programs

In view of the current market situation,travel agencies in China are being hindered by a variety of problems and difficulties,especially in enlarging their self-driving tour market,even though the market has been developing for ten years.This paper firstly discusses the reasons why travel agencies open up the line of self-driving tour and then puts forward some corresponding strategies based on the detailed analysis of current situation of self-driving tour business.