基于政府视角的马鞍山市城市营销策略研究

马鞍山市城市营销存在定位不明确、推广手法单一、力度不够等问题。马鞍山市应采取城市定位、城市建设与管理、城市服务营销、城市文化营销、城市营销传播五大营销策略进行城市营销,以期扩大城市知名度、享誉度,提高城市竞争力,获取城市竞争优势,促进经济社会全面、协调、可持续发展。

Research on the Maanshan City Marketing Strategies Based on the Perspective of the Government

There exist some problems of indefinite fixed position,single marketing method and less powerful policies in the Maanshan City marketing.It is needed for Maanshan to adopt the five marketing strategies for its popularity and fidelity: the city fixed position,the city construction and management,the city service marketing,the city culture marketing and the city marketing propaganda,thus raising its competitiveness,gaining its competitive advantages and promoting the comprehensive,harmonious and sustainable d...