| 广告公司商务模式结构和企业绩效的关系研究 |
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| 引用本文： | 刘萍.广告公司商务模式结构和企业绩效的关系研究[J].经济与管理,2013(1):69-76. |
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| 作者姓名： | 刘萍 |
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| 作者单位： | 漳州师范学院 |
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| 摘 要： | 广告公司商务模式与经济绩效有密切的关系。良好的商务模式对公司经济绩效和社会绩效具有显著正向积极影响。广告公司及时准确地调整商务模式结构的战略选择、运作流程、价值获取和价值维护四个维度,可以改善和提升经济绩效和社会绩效。
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| 关 键 词： | 广告公司 商务模式 经济绩效 社会绩效 |
The Relationship between Business Models and Enterprise Performance of Advertising Agencies |
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| Liu Ping.The Relationship between Business Models and Enterprise Performance of Advertising Agencies[J].Economy and Management,2013(1):69-76. |
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| Authors: | Liu Ping |
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| Institution: | Liu Ping(Zhangzhou Normal University,xiamen 361012,China) |
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| Abstract: | There is a close relationship between business models in the advertising agencies and economic peribrmanee. A good business model has a significant positive effect on the corporation economic performance and social performance. Advertising agencies timely and accurately adjust the strategic choice, operational processes,value procurement and value maintenance of business model structures, and can develop and promote enterprise economic performances as well as social pertormances effectively. |
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| Keywords: | Advertising agencies Business models Economic performanee Social performance |
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