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Consumer evaluation of multi-product bundles: An information integration analysis |
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| Authors: | Gary J Gaeth Irwin P Levin Goutam Chakraborty Aron M Levin |
| Institution: | (1) University of Iowa, Iowa, USA;(2) University of Iowa, Iowa, USA;(3) University of Iowa, Iowa, USA;(4) University of Iowa, Iowa, USA |
| Abstract: | |
| Keywords: | Multi-product Bundles Consumer Decision Making Averaging Processes |
| 本文献已被 SpringerLink 等数据库收录！ | |