中国绿色食品产业集群发展中的问题与对策

产业集群现象引起经济学界、管理学界及地理学界的重视,产业集群理论已经成为新型区域经济发展的理论。在我国,对产业集群涵义的理解还存在误区,与绿色食品关联的产业和市场体系的发展还不完善;不完全竞争和过渡竞争并存以及融资困难等因素束缚了绿色食品产业集群中企业的发展。企业在发展绿色食品产业集群中,要深刻理解产业集群的内涵,创造利于绿色食品产业集群发展的环境,深入理解价值链,有效提高集群的竞争力,完善投、融资机制,实施绿色营销,以营销创新促进产业集群健康发展。

The Problems and Strategies in the Development of Industrial Clusters of China Green Food

The phenomenon of industrial clusters attracts the attention of economic,management and geographical fields.The industrial clusters have become a theory of new regional economic development.In China,there are several problems restrained the development of industrial clusters of green food,such as the misunderstanding on the connotation of industrial clusters,imperfect development of industry and market of green food,the coexistence of incomplete and over-complete competition,and difficulties in financing,In the development of industrial clusters of green food,therefore,the enterprises need understand the connotation of industrial clusters,create favorable environment,comprehend value chain thoroughly,increase competitiveness,improve investing and financing system,and promote its healthy development by innovative green marketing.