| Abstract: | This article follows up earlier research which had found that in the 1970s and 1980s the incentives to invest in Europe-wide businesses had often been lacking or even negative: for example, the most profitable Europe-wide businesses were less likely to be European market leaders and were likely to have lower market shares than their principal competitors; they were less likely to be innovative, having entered the market as follower rather than leader. The author finds evidence that this started to change even before the single market and that the change has continued. The key success factors for profit in European business are coming closer into line with the success factors for growth – innovation, quality and intellectual property. |
