| 浅析广电网络营销渠道风险管理 |
| |
| 引用本文： | 蔡立冬. 浅析广电网络营销渠道风险管理[J]. 中小企业管理与科技, 2021, 0(7) |
| |
| 作者姓名： | 蔡立冬 |
| |
| 作者单位： | 福建广电网络集团鼓楼分公司 |
| |
| 摘 要： | 当前,广电运营商的营销渠道建设取得一定的成果,但各渠道的营销实践当中仍存在一系列内外风险。论文以广电网络运营商的营销渠道风险为研究对象,剖析当前渠道风险类型,提出具体的风险应对举措,以期为广电网络营销渠道风险管控工作提供一些思路。
|
| 关 键 词： | 广电网络 运营商 营销渠道 风险管理 |
Analysis of the Risk Management of Marketing Channels of Radio and Television Network |
| |
| CAI Li-dong. Analysis of the Risk Management of Marketing Channels of Radio and Television Network[J]. Management & Technology of SME, 2021, 0(7) |
| |
| Authors: | CAI Li-dong |
| |
| Affiliation: | (Gulou Branch of Fujian Broadcasting and Television Network Group,Fuzhou 350002,China) |
| |
| Abstract: | At present,the construction of marketing channels of radio and television operators has made certain achievements.However,there are still a series of internal and external risks existing in the marketing practice of each channel.The paper takes the marketing channel risks of radio and television network operators as the research object,analyzes the current types of channel risks and proposes specific risk response measures,so as to provide some ideas for the risk management and control work of marketing channels of radio and television network. |
| |
| Keywords: | radio and television network operators marketing channels risk management |
| 本文献已被 维普 等数据库收录！ |
|
