农村物流“最后一公里”难题分析及解决对策

党的十九大以来,打赢脱贫攻坚战成为党中央及全国人民的重要任务。在党的指导下,各地政府对实现乡村振兴战略作出一系列重大举措,出台了一系列政策,坚决打赢脱贫攻坚战。在此背景下,农村电商和物流行业得到迅速发展,发展潜力大、前景广阔。但受到农村自身地理位置、交通状况等限制,存在物流设施不完善、行业人才缺乏等问题,导致物流配送效率低及“最后一公里”上门配送等难题。论文基于大数据和实地调查,分析农村物流存在的问题,并提出可行性建议。

Analysis of the "Last Kilometer" Problem of Rural Logistics and Countermeasures

Since the 19th CPC National Congress,winning the battle against poverty has become an important task for the CPC Central Committee and the people of the whole country.Under the guidance of the Party,local governments have taken a series of major measures and introduced a series of policies to realize the rural revitalization strategy,and resolutely won the battle against poverty.In this context,rural e-commerce and logistics industry has been rapidly developed,with great development potential and broad prospects.However,limited by the geographical location and traffic conditions in rural areas,there are problems such as imperfect logistics facilities and lack of talents in the industry,leading to low efficiency of logistics distribution and door-to-door delivery of"last kilometer".Based on big data and field survey,this paper analyzes the problems existing in rural logistics and puts forward feasible suggestions.