| 基于AHP的客户价值评价体系及市场细分方法研究 |
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| 引用本文： | 安萌.基于AHP的客户价值评价体系及市场细分方法研究[J].价值工程,2009,28(11):45-46. |
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| 作者姓名： | 安萌 |
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| 作者单位： | 青岛科技大学经济与管理学院,青岛,266061 |
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| 摘 要： | 从客户价值和市场细分的关系入手,总结了目前流行的客户分类和市场细分方法,分析了现有方法的不足,并设计了一种基于层次分析法(AHP)的客户价值评价体系,然后以此为据提出了一种新的市场细分的方法。
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| 关 键 词： | 层次分析法 客户价值 市场细分 |
To Study on Customer Value Evaluating System and Market Segmentation Method Based on AHP |
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| An Meng.To Study on Customer Value Evaluating System and Market Segmentation Method Based on AHP[J].Value Engineering,2009,28(11):45-46. |
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| Authors: | An Meng |
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| Institution: | An Meng (School of Economics and Management, Qingdao University of Science and Technology, Qingdao 266061, China) |
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| Abstract: | The paper summarizes the methods of customer segmentation and market segmentation based on the relation between the customer value and the market segmentation. After analyzing the shortcomings of them, it designs a customer value evaluation system based on AHP and puts forwards a new method of market segmentation. |
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| Keywords: | AHP customer value market segmentation |
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