| 山东省会展业现状及发展方略 |
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| 引用本文： | 李敬银,王葵,吕强. 山东省会展业现状及发展方略[J]. 城市问题, 2011, 0(10) |
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| 作者姓名： | 李敬银 王葵 吕强 |
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| 作者单位： | 山东科技大学财经系;山东商业职业技术学院工商管理学院; |
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| 基金项目： | 山东省社会科学规划基金项目(09CJG15)——山东省会展经济发展研究 |
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| 摘 要： | 山东省会展业虽然起步较晚,但发展较快,并且有着自身的文化和资源优势。对山东省会展业的发展现状做了阐述,分析了山东省会展业的特点和不足。在此基础上,提出了发展山东省会展业的相关建议。
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| 关 键 词： | 会展业 品牌 规划 |
Status and development strategy on Shandong exhibition convention industry |
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| LI Jing-yin , colleagues. Status and development strategy on Shandong exhibition convention industry[J]. Urban Problems, 2011, 0(10) |
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| Authors: | LI Jing-yin colleagues |
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| Affiliation: | LI Jing-yin and colleagues |
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| Abstract: | Though the convention and exhibition industry of Shandong Province started quite late,it has developed dramatically,and has its own superior culture and resources.This article introduces the current status of the convention and exhibition industry of Shandong Province,and analyzes its characteristics and defects.Finally,it puts proposals for the development of the convention and exhibition industry of Shandong Province. |
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| Keywords: | convention and exhibition industry brand planning |
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