| 我国报业市场绩效与市场结构关系的实证分析 |
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| 引用本文： | 李华敏, 乔珍, 刘湖,. 我国报业市场绩效与市场结构关系的实证分析[J]. 华东经济管理, 2011, 25(8): 43-45. DOI: 10.3969/j.issn.1007-5097.2011.08.011 |
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| 作者姓名： | 李华敏 乔珍 刘湖 |
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| 作者单位： | 陕西师范大学,国际商学院,陕西,西安,710062 |
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| 摘 要： | 文章首先运用贝恩市场结构理论中的市场集中度指标体系及相关数据对我国报纸业发展现状进行阐述,在此基础上运用皮尔逊（Pearson）相关系数进行实证分析,得出了我国报纸业市场绩效与市场集中度、企业规模等市场结构指标高度正相关的结论。最后结合实证分析结果,提出了我国报纸业改革的几点政策建议。
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| 关 键 词： | 报纸业 市场绩效 市场结构 |
Empirical Analysis on Market Performance and Market Structure of Newspaper Industry |
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| LI Hua-min; QIAO Zhen; LIU Hu. Empirical Analysis on Market Performance and Market Structure of Newspaper Industry[J]. East China Economic Management, 2011, 25(8): 43-45. DOI: 10.3969/j.issn.1007-5097.2011.08.011 |
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| Authors: | LI Hua-min QIAO Zhen LIU Hu |
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| Affiliation: | International Business School; Shanxi Normal University; Xi an 710062; China |
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| Abstract: | This paper discussed China s newspaper industry by using marketing concentration indicator which belonged to Bain market structure theory.Then it analyzed the relationship of operating performance,firm size and market concentration of China s newspaper industry by using Pearson s correlation,and found out they correlated significantly.Finally,it proposed several policy suggestions for China s newspaper industry reform. |
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| Keywords: | newspaper industry market performance market structure |
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