加入WTO与我国银行市场营销的发展

加入WTO使我国原有的银行市场垄断格局被逐渐打破 ,市场被重新分割 ,客户被重新组合 ,并由此促进我国商业银行“营销致胜”理念的形成 ,加快中外资商业银行营销融合 ,改善我国银行营销环境 ,提升我国商业银行营销管理水平。

Accession into WTO and Development of Banking Marketing in China

After China's accession into WTO, its original monopoly pattern of banking marketing has been broken, the market has been divided, the clients have been recombined. What's more, with the intense competition of wholly state-owned commercial banks, the entry into WTO will certainly facilitate the thought of "Marketing is the success factor" in the state-owned banks, faster the marketing incorporation between the state-owned and foreign owned banks, improve the marketing environment of Chinese commercial banks and enhance the management of banking marketing.