| 房地产绿色产品的开发策略研究 |
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| 引用本文： | 严斌, 陆兵, 阮海林,. 房地产绿色产品的开发策略研究[J]. 华东经济管理, 2009, 23(3): 51-54 |
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| 作者姓名： | 严斌 陆兵 阮海林 |
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| 作者单位： | 河海大学,商学院,江苏,南京,210098;扬州大学,建筑科学与工程学院,江苏,扬州,225009;南京华涛工程咨询有限公司,江苏,南京,210002;扬州鑫源房地产开发公司,江苏,扬州,225000 |
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| 摘 要： | 房地产开发市场竞争激烈，开发商通过各种方式手段去提高自身的竞争力，其中产品的竞争是一个主要的方面。针对开发策略问题，有必要从绿色产品的角度出发进行考虑，既增强了产品的市场竞争力，又满足了企业和社会长期发展的需求。文章主要分析了房地产绿色产品的层次，并对不同层次提出了相应的开发策略。
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| 关 键 词： | 房地产 绿色产品 层次 开发策略 |
Development Tactics Study of Real Estate Green Product |
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| YAN Bin; ; LU Bing; RUAN Hai-lin. Development Tactics Study of Real Estate Green Product[J]. East China Economic Management, 2009, 23(3): 51-54 |
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| Authors: | YAN Bin LU Bing RUAN Hai-lin |
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| Affiliation: | 1.Business School; Hohai University; Nanjing 210098; China; 2.Architectural Science and Engineering College; Yangzhou University; Yangzhou 225009; 3.HuaTao Project Consultative Co.Ltd.; Nanjing 210002; 4.XinYuan Real Estate Company; Yangzhou 225000; China |
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| Abstract: | The developers exert all sorts of methods to enhance their competence for the strong competition among real estate markets,and the productive competition is the main aspect.It is necessary for developers to consider through the green product angle aim at development tactics.From this way,it will enhance the production competition in the market and also meet the requirement of the perennial development of the enterprise and the social.This paper mainly analyses the green product hierarchy of real estate,and ... |
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| Keywords: | real estate green production hierarchy development tactics |
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