Opportunity recognition in technology transfer organizations

The task of recognizing valuable technological opportunities is crucial for the organizations in charge of transferring technology from universities and publicly funded research institutes to the market. Difficulties in understanding the true commercial potential of an application result in failed subsequent commercialization and excess costs of technology transfer. This paper describes how the task of opportunity recognition is performed in five Technology Transfer Organizations (TTOs). The analyzed TTOs had different degree of independence to the structure of the parent and make use of information and competencies acquired through their formal and informal network ties.

Chiara FranzoniEmail: