The impact of technological learning on NPD outcomes: The moderating effect of project complexity |
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| Authors: | Joshua Ignatius Jasmine Yeap Ai Leen T Ramayah Chai Kah Hin Muhamad Jantan |
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| Institution: | 1. Information Management Department, National Sun Yat-sen University, 70 Lienhai Rd., Kaohsiung 80424, Taiwan;2. Department of Decision & Information Sciences, Charlton College of Business, University of Massachusetts Dartmouth, 285 Old Westport Road, North Dartmouth, MA 02747, United States;1. Research Institute of Complex Engineering & Management, School of Economics and Management, Tongji University, Zhangwu Road 1, Shanghai 200092, China;2. Department of Building and Real Estate, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, China;3. Faculty of Construction and Environment, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, China |
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| Abstract: | The innovative status of an emerging market is largely attributed to the technological learning maturity of its finest multinational companies (MNCs). This study uses the information processing perspective to investigate the impact of inter-/intra-functional technological learning (knowledge acquisition, information distribution, information interpretation and organizational memory) of 105 project teams on new product development (NPD) outcomes (project success, development speed and product entry timeliness) across nine MNCs. Of the four technological learning dimensions, only organizational memory did not possess a direct relationship with any NPD outcome dimensions. This study further contrasts the above impact across varying levels of project complexity. Information interpretation and organizational memory contribute to project success for low complexity projects. Conversely, for high complexity projects, development speed is contingent on organizational memory. |
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