数字赋能企业商业生态系统跃迁升级的机理及路径研究

数字技术应用融合叠加商业模式创新催生商业生态新业态,实现跃迁升级。本文结合扎根理论与模糊集定性比较分析(FsQCA)方法,阐释数字赋能企业商业生态系统跃迁升级的机理,探究多重组态路径。从生态视角揭示了数字资源通过与传统要素资源融合释放数据价值,并驱动形成价值循环体系、实现价值共创、塑造商业群落,最终实现企业商业生态系统跃迁升级。基于FsQCA的多组态分析发现,数字赋能企业商业生态系统跃迁升级历经两个阶段分别为价值共创和商业群落生成。其中,价值共创实现有两条组态路径,即产品创新与要素融合相组合,技术融合同低产品创新、低数据资产相组合,且产品创新构成了价值共创的核心条件。商业群落生成的组态路径表现出以下特征：价值共创和价值链接协同下分别和网络组织、数据赋能相组合,网络组织和数据赋能互为替代,即在一方缺失时,分别与价值共创或价值链接组合实现商业群落构建。本研究为企业商业生态系统的结构与功能持续优化,实现数字商业生态资源的充分共享及最优利用,提供了关键方法和思路。

Research on the Mechanism and Path of Transition and Upgrading of Digit Empowering Enterprise Business Ecosystem

The superposition of digital technology applications convergence and business model innovation spawn new business forms of business ecology and realize transition and upgrading.Combined with grounded theory and fuzzy set qualitative comparative analysis(FsQCA)method, this paper illustrates the mechanism of transition and upgrading of digit enabling enterprise business ecosystem and explores the multiple configuration paths.From an ecological perspective, it reveals that digital resources release data value through integration with traditional element resources, drive the formation of value cycle system, realize value co-creation, shape business community, and finally realize the transition and upgrading of enterprise business ecosystem.Based on the multi-configuration analysis of FsQCA, it is found that the transition and upgrading of digit enabling enterprises business ecosystem has gone through two stages: value co-creation and business community formation. Among them, there are two configuration paths for value co-creation realization, namely, the combination of product innovation and element convergence, and technology convergence combines with low product innovation and low data assets, and product innovation constitutes the core condition of value co-creation. The configuration path of business community formation exhibits the following characteristics: under the synergy of value co-creation and value link, it is combined with network organization and data empowerment respectively. Network organization and data empowerment are mutually alternative, that is, in the absence of one party, it is combined with value co-creation or value link respectively to realize the business community construction. This study provides key methods and ideas for the continuous optimization of the structure and function of enterprise business ecosystem and the full sharing and optimal utilization of digital business ecological resources.