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Customer-based brand equity and destination visit behaviour in the tourism industry: the contingent role of social media |
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| Authors: | Saeed Munazza Shafique Imran |
| Institution: | 1.FAST School of Management, National University of Computer and Emerging Sciences, CFD Campus, Faisalabad, Pakistan ;2.Department of Management Sciences, COMSATS University Islamabad, Lahore Campus, Lahore, Pakistan ; |
| Abstract: | Quality & Quantity - This study aims to examine the role of customer-based brand equity (CBBE) in relation to the intention to select a destination as a tourist destination with the moderating... |
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