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| 物流企业成本导向定价决策模型 | |
| 引用本文： | 周兴建,张庆年,蔡丽华.物流企业成本导向定价决策模型[J].中国市场,2009(19):17-19. |
| 作者姓名： | 周兴建 张庆年 蔡丽华 |
| 作者单位： | 1. 武汉科技学院,经济管理学院,湖北,武汉,430073;武汉理工大学,交通学院,湖北,武汉,430063 2. 武汉理工大学,交通学院,湖北,武汉,430063 3. 中南民族大学,工商学院,湖北,武汉,430065 |
| 基金项目： | 2008年中国物流学会课题立项(2008KT071) |
| 摘 要： | 本文通过分析物流服务定价中成本、定价目标、需求和竞争因素,构建了以市场为基础、以成本为导向的基本定价模型,再引入"服务质量水平值"、"竞争程度变量"两个概念,对该模型进行改进,提出了综合考虑上述因素的成本导向型定价决策模型。 |
| 关 键 词： | 成本导向型 服务质量水平值 竞争程度变量 定价模型 |
Model of Cost-oriented Price-making for the Logistics Projects |
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| ZHOU Xing-jian,ZHANG Qing-nian,CAI Li-hua.Model of Cost-oriented Price-making for the Logistics Projects[J].China Market,2009(19):17-19. | |
| Authors: | ZHOU Xing-jian ZHANG Qing-nian CAI Li-hua |
| Institution: | ZHOU Xing-jian, ZHANG Qing-nian, CAI Li-hua (1. College of Economics ＆ Management, Wuhan University of Science ＆ Engineering; Wuhan, 430073, China; 2. School of Transportation, Wuhan University of Technology (Yu Jia Tou Campus) ; Wuhan City, 430063 China; 3. Engineering and commerce College, South-Central University for Nationalities; Wuhan, 430065, China) |
| Abstract: | With the analyzing of four factors:cost,pricing objective,demand and competition,a basic model of price-making for logistics service is constructed based on the real logistics cost. Then concepts level of logistics service and variable of competition degree are instructed to build a more fitting model-the model of cost-oriented price-making for the third party logistics service. |
| Keywords: | cost-oriented level of logistics service variable of competition degree price-making |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |