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Direct-to-Consumer Genetic Testing and Its Marketing: Emergent Ethical and Public Policy Implications |
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| Authors: | Nill Alexander Laczniak Gene |
| Institution: | 1.Department of Marketing and International Business, Lee Business School, University of Nevada Las Vegas, Las Vegas, NV, USA ;2.Sanders Emeritus Professor of Marketing, Department of Marketing, College of Business Administration, Marquette University, Milwaukee, WI, USA ; |
| Abstract: | Journal of Business Ethics - This paper provides a marketing ethics analysis that addresses the practice of selling genetic tests (GT) directly to the consumer (DTC). It details the... |
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| 本文献已被 SpringerLink 等数据库收录！ | |