Aufmerksamkeit und Geld, schenken und zahlen

In recent years economic influences seem to have grown stronger in the media system. This general impression, however, is not supported by general systems theory. Analytically it is possible to distinguish a market trading attention from a market trading money. The interplay of both markets shows a different kind of interdependence between the media system and the economic system. The eminent importance of the market of attention and the far-reaching consequences for media economics are revealed. The latter is a promising area which should incorporate traditional mass media as well as new communication technologies such as the internet.