Aufmerksamkeit und Geld, schenken und zahlen |
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Authors: | Anna Maria Theis-Berglmair |
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Affiliation: | 1. Otto-Friedrich-Universit?t Bamberg, Kommunikationswissenschaft, An der Universit?t 9, D-96045, Bamberg, Germany
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Abstract: | In recent years economic influences seem to have grown stronger in the media system. This general impression, however, is not supported by general systems theory. Analytically it is possible to distinguish a market trading attention from a market trading money. The interplay of both markets shows a different kind of interdependence between the media system and the economic system. The eminent importance of the market of attention and the far-reaching consequences for media economics are revealed. The latter is a promising area which should incorporate traditional mass media as well as new communication technologies such as the internet. |
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